Trust and Race

Led by Matthew Harrington, Global President & Chief Operating Officer and Trisch Smith, Global Chief Diversity & Inclusion Officer, Edelman In the wake of the brutal killings of George Floyd, Ahmaud Arbery, Breonna Taylor, among countless other Black Americans, and…

Trust and Race

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Led by Matthew Harrington, Global President & Chief Operating Officer and Trisch Smith, Global Chief Diversity & Inclusion Officer, Edelman
In the wake of the brutal killings of George Floyd, Ahmaud Arbery, Breonna Taylor, among countless other Black Americans, and the subsequent protests and demonstrations across the country, a recent Edelman Trust Barometer flash poll found that Americans want brands to step up and play a central role in addressing systemic racism. This is a mandate for brands to act because consumers will exercise brand democracy with their dollars. Learn more about the findings of this survey and how it is being used to guide companies and organizations, as well as the benefits of Edelman’s long-term investment in the Trust Barometer.

About Matthew Harrington: Matthew Harrington oversees global operations for Edelman, including the firm’s four operating regions, Digital practice, Advisory offering and talent. A trusted C-suite adviser, Matthew is a specialist in corporate positioning and reputation management, working with some of the world’s largest and most complex organizations. His expertise includes crisis communications, merger and acquisition activity and IPOs. Matthew’s previous roles with Edelman include president of the U.S., and president of the Eastern and Western regions. He also led Edelman’s initiative to create a Code of Conduct. Matthew is a graduate of Denison University, where he serves on the Board of Trustees. He is an advisory member of the Marketing 50 and serves on the boards of the Interactive Advertising Bureau (IAB), the Classic Stage Company, and the University of Southern California’s Annenberg School of Communication’s Board of Advisors.

About Trisch Smith: During her 17-year tenure with Edelman, Trisch L. Smith has managed stakeholder outreach, strategic positioning, reputation management and public affairs campaigns for a host of Fortune 500 corporations, non-profits and associations seeking to engage a broad spectrum of stakeholders, including Chevron, Toyota, Starbucks, Girl Scouts of the USA, United Way of America and Walmart, among several others. She has led the firm’s award-winning Multicultural practice providing senior counsel to a wide range of clients to protect, promote and evolve their brands and effectively engage diverse thought leaders, consumers and other stakeholders. In January 2015, Trisch was appointed to serve as the company’s first U.S. Managing Director of Diversity and Inclusion. In this additional role, Trisch partners with leaders across all offices, practices, and sectors to guide Edelman’s organizational structure and programming surrounding diversity and inclusion (D&I). She oversees D&I training and development efforts, diversity recruitment, external partnerships and overall strategic engagement to ensure Edelman’s workforce reflects the increasingly diverse marketplace. She earned a master’s degree in broadcast journalism from the University of Maryland, College Park and a bachelor’s degree in communications from Morgan State University in Baltimore, MD.

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